Briefing IDV 2.0 — Brand & Visual Identity

About you

What is your full name?

What is your current role in this company?

What led you to start this business?

What is the company or brand name?

Why does the company/brand have this name? What does it mean to you?

How do you see the company/brand in a few years?

Could the company/brand become something else in the future or operate in another segment? If so, what would it be?

What makes you want to create a Visual Project for your company/brand? Why is this important to you and your company?

How long has your company/brand been in existence?

What products or services does your company/brand offer?

What differentiates your company/brand from competitors?

Does your company/brand have a slogan?

A slogan is not the logo—it’s a phrase that sticks in people’s minds.

What is the slogan?

Does your company/brand have competitors? Who are they? Tell us a bit about them.

Add names and links so we can analyze the competitors.

What are the mission, vision and values of your company/brand?

Be specific—avoid saying “everyone”; there is usually a majority.

What is the social class of your target audience?

What is the average age range of your audience?

What is the predominant gender of your audience?

How would you like customers to describe your company/brand?

How do you expect customers to find your company most often?

Where do you think customers will see your company’s logo most? List in order of importance.

Of the words you chose, list the 3 you consider strongest.

If needed, add a few more characteristics.

Is there any color you WANT in your visual identity?

Is there any color you DO NOT WANT in your visual identity?

Is there any element you DO NOT WANT in your brand?

Feel free to say more about your company or add final considerations.

If you already have a physical location: have you painted the premises? Bought the furniture?

What color is being used in the architecture of the location?

If possible, send photos or the architect’s contact.

Do you have any visual identity references you like?

Finally, provide an email for sending the files at the end of the project. *